The topic of Emoji domains has been back in the news recently, with Coca-Cola promoting their Emoticoke campaign, and you may be wondering how you can get hold of one for yourself. There are a few guides out there which outline how to register an Emoji domain, however they're all a few years old and the methods they used no longer work. Having spent quite a while figuring out how to register my own emoji domain I thought I'd put together a guide to help you avoid some of the issues I encountered and register your own Emoji domain.
If you click through to the link above you'll see that there's still not much there, however you will notice that the domain in your address bar likely no longer shows 💩.la, but rather xn--ls8h.la.
Finding Your Emoji URL
The Washington Post recently published an article in which it outlines why "you never see emoji URLs", which I'd recommend reading to get a bit of background on the topic. It boils down to the simple fact that the vast majority of top-level domains (such as .com, .net, .org etc) don't allow Emojis to be present in their URLs at all. If you try to register one through any domain registration service you registration will be rejected.
This presents the problem of how to actually go about searching for the domain in the first place. If you try entering an Emoji directly into many domain registrar's search fields you'll likely get an error, or no results at all, as I did on Hover, NameCheap, and 123-reg. The solution is to enter them in Punycode form. Punycode allows you to represent Unicode characters with the limited character subset of ASCII supported by the Domain Name System, and so can be used to represent the Unicode Emoji set. There are some good websites out that which will convert Unicode Emojis into Punycode for you, such as PunyCoder. This explains why we see xn--ls8h.la in our address bar when we visit 💩.la.
Registering Your Emoji Domain
Now we know how to format our URL we simply have to register it. This turned out to be quite a difficult process for a few reasons. Firstly, most domain registrar's search forms wouldn't accept domains in Punycode format and, secondly, the majority of top-level domains won't accept Punycode formatted domains at all. Eventually, after a lot of searching, I came across IWantMyName.com which allowed me to enter my desired URL and, after struggling through a search, returned a single TLD, .ws. To my surprise IWantMyName allowed me to purchase my domain immediately, and I had it up and running in seconds!
It's worth noting that there may be a few more TLDs, other than .ws, which allow Emoji domains, so definitely check around to see if you can find some alternatives.
I hope that this post has been helpful, and that we get to see a few more Emoji domains out there before they get locked down completely! If you've got any questions, feel free to leave them in the comments below, or tweet me @FarPixel.
Update 1 (4/3/15)
Update 2 (24/6/17)
It looks like there's now an easier way to get your own Emoji domain courtesy of Shane Brunswick. He has created Domainoji.com to simplify the Emoji domain finding and registration process. I've not had chance to try it myself yet, but it certainly looks like it makes the whole process of finding an available Emoji domain a lot easier.